Ethical consumption as an identity project

von Romu, Heidi
Zustand: Neu
CHF 50.10
inklusive MwSt. - GRATIS LIEFERUNG
Romu, Heidi Ethical consumption as an identity project
Romu, Heidi - Ethical consumption as an identity project

Dir gefällt dieses Produkt? Sag's weiter!

CHF 50.10 inkl. USt.
Nur noch 1 Stück verfügbar Nur noch 1 Stück verfügbar
Lieferung: zwischen Dienstag, 1. Februar 2022 und Donnerstag, 3. Februar 2022
Verkauf & Versand: Dodax

Beschreibung

Aim of this study is to explore Finnish ethical consumers: Their values, preferences and habits. I will view ethical consumption as an identity project, that is to say, I will study how the consumer of the postmodern times constructs his or her identity by making ethical consumption choices. This research is qualitative in its nature. I conducted six life story interviews with Finnish young adults, who declare themselves ethical consumers. This open-ended and in-depth research method enabled me to obtain true understanding of my informants'' behavior as ethical consumers.In organizing the transcribed interview data I used the methods of narrative analysis. I closely examined the interviewees'' stories, and found common patterns of meaning in them. Based on these meanings, I elaborated five different themes and analyzed the data according to them.

Mitwirkende

Autor:
Romu, Heidi

Weitere Informationen

Biografie:
Heidi Romu, M.Sc in Economics and Business administration, CEMS MIM: Studied Marketing and International Management in Helsinki School of Economics, in HEC Montréal and in Michael Smurfit School of Business.
Sprache:
Englisch
Seitenanzahl:
120
Medientyp:
Taschenbuch
Verlag:
LAP Lambert Academic Publishing

Stammdaten

Produkttyp:
Taschenbuch
Verpackungsabmessungen:
0.22 x 0.15 x 0.007 m; 0.227 kg
GTIN:
09783838396262
DUIN:
CNAND0J82AM
CHF 50.10
Wir nutzen Cookies auf unserer Website, um deinen Besuch effizienter zu gestalten und dir mehr Benutzerfreundlichkeit bieten zu können. Klicke daher bitte auf "Cookies akzeptieren"! Nähere Informationen findest du in unserer Datenschutzerklärung.