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It's a jungle out there

A consumer behaviour oriented book on how restaurant owners can utilise online discount concepts properly
von Ketil Skotte - Verkauft von Dodax
Zustand: Neu
CHF 47.65
inklusive MwSt. - GRATIS LIEFERUNG
Ketil Skotte It's a jungle out there
Ketil Skotte - It's a jungle out there

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Verkauf & Versand: Dodax

Beschreibung

The ongoing financial crisis has affected people and companies alike, and the restaurant industry is no different. Born from the restaurant owners' fear of dwindling turnover, several different online discount concepts, led by Groupon and an army of "deal of the day" sites, have emerged. While many restaurant owners have embraced the promotion value these concepts represent, it seems that just as many have criticised them and accused the discount concepts of cannibalising the industry. Furthermore, the many different concepts and companies battling over the consumers' wallets make it extremely difficult for the restaurant owners to know which type of concept is best suited for their needs - or whether collaborating with one is even the best solution for them. It is therefore the goal of this book to map the different concepts and companies, and analyse them and their offerings in order to be able to guide restaurant owners in Copenhagen to make the best decisions for their businesses.

Mitwirkende

Autor Ketil Skotte

Produktdetails

DUIN 11IPUAQIMNO

GTIN 9783659414060

Sprache Englisch

Seitenanzahl 88

Produkttyp Taschenbuch

Größe 220 x 150  mm

CHF 47.65
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