Communication for Competitive Tourism Development

von Okaka, Wilson
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Okaka, Wilson Communication for Competitive Tourism Development
Okaka, Wilson - Communication for Competitive Tourism Development

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Beschreibung

This book, Communication for Competitive Tourism Development, was crafted for multiple stakeholders who are interested or involved in developing competitive or quality tourism service delivery in Africa and the rest of the global tourism world. Many tourism and wildlife business operators, students, professionals, policy and decision makers, researchers, politicians, civil society organisations, journalists, communicators, project managers, and media practitioners will find book very handy. There are useful communication tips and photographs. There are 8 simple chapters: CHAPTER 1 Introduction, Background, and Context (5-14) CHAPTER 2 Sir Winston Churchill-The Pearl of Africa (15-35) CHAPTER 3 Prospects of Eco-Tourism Development (36-52) CHAPTER 4 ICT for Sustainable Quality Tourism (54-66) CHAPTER 5 The Media, Tourism, and Environment (67-93) CHAPTER 6 Media Eco-Sanity Tourism Advocacy Communication Public Campaigns (94-104) CHAPTER 7 Capacity Building for Competiveness (105-109) Chapter 8 A Tribute to a Foreign Tourist in the USA (110-119) Bibliography (120-126)

Mitwirkende

Autor:
Okaka, Wilson

Weitere Informationen

Biografie:
Professor Wilson Okaka is a Ugandan communication professional trained in Uganda, UK, Italy, Sweden,USA. He has published conference papers, books, and peer-reviewed articles. He is a member of media, science, research, and education networks. He is a lecturer at Kyambogo University, Uganda and has toured Africa, Middle East, Asia, USA, and Europe.
Sprache:
Englisch
Seitenanzahl:
136
Medientyp:
Taschenbuch
Verlag:
LAP Lambert Academic Publishing

Stammdaten

Produkttyp:
Taschenbuch
Verpackungsabmessungen:
0.22 x 0.15 x 0.008 m; 0.249 kg
GTIN:
09783659779565
DUIN:
4B535FDMIBL
CHF 57.00
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