Montana Meth Project

The Montana Meth Project (MMP) is a Montana-based non-profit organization founded by billionaire Thomas Siebel which seeks to reduce methamphetamine use, particularly among teenagers. The main venture of the MMP is a saturation-level advertising campaign of television, radio, print, and internet ads which graphically depict the negative consequences of methamphetamine use. Common elements are the deterioration of each teenage subject's health and living conditions, amphetamine psychosis, moral compromise, and regret. As of 2009, the Meth Project had expanded its media campaign into seven additional states.