Gender and Advertising

von Adorno, Marco
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Adorno, Marco Gender and Advertising
Adorno, Marco - Gender and Advertising

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Beschreibung


Seminar paper from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,3, University of Koblenz-Landau (Anglistik), language: English, abstract: In this term paper, in order to analyze how gender roles and stereotypes are built in magazine advertisements, overall 280 advertisements of men's magazine Men's Health and women's magazine Women's Health, published in 2012 in the USA, were surveyed. Three issues for each magazine were selected to collect enough data for a content analysis. For the semiotic analysis ten advertisement were chosen as representative of gender advertising that appears in our society.

The final conclusion of this term paper will be that, gender stereotypes are highly expressed, conveyed and confirmed in magazine advertisements and that although changes are visible, they are merely only on the surface, pretending to change.

Mitwirkende

Autor:
Adorno, Marco

Weitere Informationen

Sprache:
Englisch
Seitenanzahl:
32
Medientyp:
Taschenbuch
Verlag:
GRIN Verlag

Stammdaten

Produkttyp:
Taschenbuch
Verpackungsabmessungen:
0.21 x 0.148 x 0.002 m; 0.05 kg
GTIN:
09783656540236
DUIN:
I2OT79T1EMB
CHF 18.15
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