Online Shoppers' Trust and Satisfaction in Internet Store

von Reddy, Sreedhar M.
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Reddy, Sreedhar M. Online Shoppers' Trust and Satisfaction in Internet Store
Reddy, Sreedhar M. - Online Shoppers' Trust and Satisfaction in Internet Store

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Beschreibung

Due to the speedy development of the Internet and communication technology in the worldwide, the growth of consumers' purchasing activities in online shopping has been truly exceptional in recent years. Based on past studies, trust and satisfaction are considered a key factor affecting on Indian's consumer's purchasing intention. Internet users probably doubt on e-shopping Web site due to lack of e-commerce knowledge. In other words, the amount of e-commerce knowledge directly influences Indian consumers' judgments on online shopping trustworthiness. We developed a research model; this model suggests that there is a significant relationship between trust and satisfaction of consumer's purchasing intention. Trust also mediates the effects of other independent variables such as e-commerce knowledge, risk, and ease of use. This shows that the relationships between these variables are all significant apart from that among trust, trustworthiness and satisfaction. This research confirms the significant effects of Indian shoppers' trust on online shopping. Consumer's trust motivates customers to produce more intention to purchase in the online shopping.

Mitwirkende

Autor:
Reddy, Sreedhar M.

Weitere Informationen

Biografie:
Dr.Sreedhar M Reddy, professor and Chair of Computer science and Engineering, and Management and chair at KITE engineering college, JNT University, where he teaches courses in writing and in technology and management. His research explores the e-commerce, software engineering, Internet, marketing management and the conflicts that arise with changes.
Sprache:
Englisch
Auflage:
1/2018
Seitenanzahl:
292
Medientyp:
Taschenbuch
Verlag:
LAP Lambert Academic Publishing

Stammdaten

Produkttyp:
Taschenbuch
Verpackungsabmessungen:
0.22 x 0.15 x 0.017 m; 0.481 kg
GTIN:
09783659903038
DUIN:
8P33FIK882O
CHF 74.30
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