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Right marketing and sufficient operations for success in business structures

Creating customer value in fast growing environment. Wizz Air case
von Miklos Kanyuk - Verkauft von Dodax
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CHF 37.35
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Miklos Kanyuk Right marketing and sufficient operations for success in business structures
Miklos Kanyuk - Right marketing and sufficient operations for success in business structures

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Beschreibung

Modern product supplier or service provider faces great challenges in twenty first century. More open markets, removed borders and restrictions increase the competition and variability dramatically. Marketing efforts without solid fundamental supply chains and operations can't survive in the competition. There are two main purposes of this thesis work. First is to show importance of well-organized established cooperation between functions in big companies for achieving sustainable growth, customer satisfaction and profitability, which is happening in the Wizz Air, company I chose for this business case. Second is to investigate whether company which is growing fast sticks to principles mentioned in the theoretical part. In the same time define problems and difficulties the company encounters. Particularly main emphasis is put on right cooperation between operational, supply chain, logistical branch of company and marketing, communication branch and as result customer value creation which is derived from it.

Mitwirkende

Autor Miklos Kanyuk

Produktdetails

DUIN 1A8I4KF31HG

GTIN 9786139413454

Erscheinungsdatum 25.03.2019

Sprache Englisch

Seitenanzahl 52

Produkttyp Taschenbuch

Größe 220 x 150 x 3  mm

Produktgewicht 96 g

CHF 37.35
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